What We Do
At IMAGEN, we specialize in helping institutions transform their admissions and orientation experiences through the strategic power of branded merchandise. For over 15 years, we’ve partnered with colleges and universities to create SWAG that isn’t just memorable—it’s measurable.
We believe that branded merchandise is more than a t-shirt or tote bag. It’s a first impression, a welcome, and a lasting physical connection between your institution and future students. It’s the embodiment of what we call Tangible Engagement™ Marketing—SWAG that connects on an emotional level, reinforcing your brand promise while driving real-world outcomes like yield, engagement, and retention.
Admissions & Orientation: Curated for Impact
IMAGEN’s award-winning team is trusted by enrollment leaders across the country for our specialized work in Admissions and Orientation. We build Admit Kits, Decision Day mailers, and Orientation bundles that feel personal and aligned to your mission—not generic giveaways.
Our curated kits are designed to:
• Enhance admitted student yield through intentional touchpoints.
• Reinforce belonging and school pride before students even step on campus.
• Support DEI-focused initiatives through culturally responsive merchandise options.
• Eliminate the waste and inefficiency of bulk, impersonal SWAG that ends up in landfills.
Whether it’s 500 personalized Admit Kits for your early admits or 10,000 orientation packages packed and delivered on time—we’ve done it.
Slate-Preferred, Efficiency-Driven
IMAGEN is proud to be a Slate Preferred Partner, which means we’re ready to collaborate with your team on building data-connected workflows that simplify your entire SWAG program.
Our Slate integrations can:
• Automatically trigger kit fulfillment based on student status changes (like Admitted or Deposited).
• Pull personalized data fields (like name, major, campus) to create a one-of-a-kind unboxing experience.
• Save your admissions staff hundreds of hours in manual list updates and fulfillment coordination.
Simply put: we help your team do more with less.
What Makes Us Different?
• Award-Winning Execution – We’re recognized nationally for creative branded campaigns that move the needle, not just the merch.
• Custom Kitting & Fulfillment – We handle everything: design, sourcing, assembly, packaging, and logistics.
• Dedicated Account Management – Every partner gets a senior-level expert who becomes an extension of your team.
• Preferred Global Supply Chain – From urgent low-quantity orders to large-scale rollouts, we leverage top-tier suppliers to deliver best-in-category items—on time, every time.
• Commission-Free Sales Model – Our reps are not paid on commission. That means their only priority is finding the right solution for you, not the most expensive one.
• Data-Backed Strategy – We aren’t guessing. We help institutions use branded merchandise as a strategic tool—one that supports enrollment KPIs, budget objectives, and sustainability commitments.
Let’s Eliminate the Guesswork
Your current SWAG process might be costing you more than just time. IMAGEN’s systems are built to uncover and close the hidden gaps in your engagement strategy—areas where delays, inefficiencies, or uninspired gifts may be stalling conversions or missing emotional impact.
We’re here to make sure every piece of branded merchandise you distribute delivers ROI—return on impact, influence, and investment.
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Let’s connect at NACAC. Together, we’ll show you how SWAG can stop being an afterthought and start being your secret enrollment advantage.
IMAGEN | SWAG, Curated for Impact