Turn parents into partners with CampusESP.
CampusESP helps colleges and universities focus parent involvement on student success:
INCREASE STUDENT YIELD
Today’s parents play a critical role in college admissions. Parents are involved at all levels of the admissions process, influencing what schools their children apply to, which campuses they visit, and where they ultimately enroll. Results show that the enrollment rate for students with engaged parents in the CampusESP Family Portal are more than 30% higher.
REACH MORE FAMILIES
We send parents the information they want, when they want it. The overall open rate for our emails, newsletters and alerts is over 50%. And engagement levels are even higher for certain key demographics:
- Families of first-year students have a 61% email open rate
- Families of first-generation students have a 64% email open rate
- Families of prospective students have a 63% email open rate
When parents are more engaged, students are more likely to persist towards degree completion. The data shows that students connected to their parents are up to 15% more likely to persist.