The Singapore Tourism Board (STB) champions the development of Singapore's tourism sector and ensures tourism remains an important economic pillar through long-term strategic planning and forging partnerships. In the cause for cruise, STB adopts a three-prong strategy focusing on infrastructure, business development and industry capability. As the cruise lead coordinator for the Association of Southeast Asian Nations (ASEAN), STB works closely with the governments on ports and itineraries to boost the region's cruise offerings.