The New Paradigm of the Brand-bassador

  • Room: CC 321-323
Monday,June 06, 2022:11:00 AM -11:35 AM
/ CEU Credits:0.5


Nikki Dugan
Director of Marketing


Social Branding embraces all the modern brand-communication and -presence activities aimed at building a relationship/conversation with your brand’s consumer base. This new frontier’s main media arenas are global platforms like Facebook, Twitter, YouTube, Instagram, Pinterest and, more recently, WhatsApp, which draw in millions of people worldwide every day. Whichever platform you want to be present on, for your Social Branding to be effective, your brand must operate simultaneously on 3 distinct levels: Technological, Strategic, and Creative


Exporter Choices

1. Learning Objective 1:
Identify why supporting your organizations brand is a critical factor in todays market

2. Learning Objective 2:
Recognize insights on how you can contribute to & learn authentic and applicable ways to support your company’s brand

3. Learning Objective 3:
Identify opportunities to drive awareness and engagement through social channels on topics relevant to the insurance industry

4. Target Audience:

5. Target audience (If Other):
Open to all audience types

6. Prerequisites *:

Please select your session type::
Problem Solving - speakers pose a problem and lead attendees through exercises to develop solutions

  • Basic

For Technical Support with this webpage, please contact support.