Alternative Distribution: The Natural Next Steps for Insurance

  • Room: CC 318
Sunday,June 05, 2022:3:15 PM -4:15 PM
/ CEU Credits:1

Speaker(s)

Speaker
Casey Gustus
VP, Digital
MAPFRE Insurance
Moderator
Sandy Dougherty
Director, Insurance and Corporate Accounts
Exactuals

Description

It is often said that “the more things change, the more things stay the same.” This has been especially true in the insurance industry which sat still for decades, stubbornly neglecting to change products, processes, technology, and even distribution channels in the face of radical societal and economic change. And, while today even the most traditional insurers are finally using technology to extend core functionality to distribution channel partners, increase new business, and improve customer experience, customer acquisition is still time-consuming, expensive, and often ineffective. Instead of trying to funnel potential customers into existing distribution channels, insurance can be more effectively sold and bought when embedded into ecosystems where potential customers are already invested. Digital transformation initiatives that don’t include distribution channel innovation and mechanisms for empowering alternative distribution will fall short in the modern insurance marketplace.


Tracks:


Exporter Choices

1. Learning Objective 1:
Recognize the market for embedded insurance has increased dramatically in recent years.

2. Learning Objective 2:
Define the benefits to selling to audiences of distribution channel partners.

3. Learning Objective 3:
Identify how alternative distribution channels and embedded insurance products have the potential to rearrange chairs in the industry.

4. Target Audience:
Other

5. Target audience (If Other):
Insurance technology, innovation, & distribution executives

6. Prerequisites *:
None

Please select your session type::
Problem Solving - speakers pose a problem and lead attendees through exercises to develop solutions


  • Intermediate

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