Understanding & Managing Your Personal Brand

  • Room: CC BR - III-IV
Monday,June 06, 2022:11:00 AM -11:35 AM
/ CEU Credits:0.5


Darin Reffitt
Director, Product Marketing
Guidewire Software


Understanding and taking control of your personal brand is a key skill in managing your career. In this To the Point session, we’ll guide attendees through the basics of personal branding: the elements of a personal brand, ways to actively understand your brand, and strategies for controlling your brand over time.


Exporter Choices

1. Learning Objective 1:
Identify the elements of a personal brand

2. Learning Objective 2:
Recognize how one's behavior may have a positive or negative effect on a personal brand.

3. Learning Objective 3:
Identify ways to take control of a personal brand in and out of the workplace.

4. Target Audience:

5. Target audience (If Other):
Young professionals or those trying to reinvigorate their careers.

6. Prerequisites *:

  • Basic

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