The New Professionalism: Reclaiming Your Personal Brand in a Hybrid Workplace

  • Room: Virtual
Monday,June 06, 2022:1:30 PM -2:30 PM
/ CEU Credits:1


Darin Reffitt
Director, Product Marketing
Guidewire Software


The world went virtual with COVID-19, and the lines blurred between our professional and personal lives like never before. As the world continues to embrace a hybrid workplace, it’s important to understand how your personal brand may have evolved—and how to take advantage of a unique opportunity to redefine your brand in your existing organization and the industry as a whole. Positive or negative, your personal brand affects everything from the projects you are assigned to your opportunities for advancement. In this session, we’ll go beyond the basics of personal branding, examining how to brand yourself across platforms and providing tools to guide you through the steps required to understand your current brand and to manage & leverage it for future success.


Exporter Choices

1. Learning Objective 1:
Identify elements of a hybrid personal brand and how they align with more traditional personal branding elements.

2. Learning Objective 2:
Recognize how your personal brand may have been impacted by the shift to virtual work over the past few years.

3. Learning Objective 3:
Define a plan to capture opportunities for redefining your personal brand in a post-COVID world.

4. Target Audience:

5. Target audience (If Other):
Professional Development topic applicable to attendees across functional areas.

  • Basic

For Technical Support with this webpage, please contact support.