Help Us Keep Babies Safe
The Period of PURPLE Crying is the world's leading shaken baby syndrome/abusive head trauma prevention program. This evidence-based program is delivered to families following the birth of a new baby. It educates caregivers about the normalcy of infant crying, techniques to soothe a crying baby, ways to calm yourself when becoming frustrated with crying and the dangers of shaking a baby. In partnership with hospitals, health departments, the Department of Defense and child welfare agencies, this program has been provided to over three million families.