Flexmort’s CuddleCot has been internationally recognised across the world as significantly helping parents who suffer the loss of a baby. Dealing with the death of a baby is clearly an incredibly difficult event for parents and bereaved parents should be given the option of spending Time with their baby. This is usually in the hospital maternity/labor ward or hospice but increasingly babies are also being allowed home. Providing families Time through the use of the CuddleCot is internationally encouraged by midwives, bereavement practitioners, still birth/neonatal charities, and academics. Time allows the family to form an important bond with their baby; whether changing a nappy, dressing the baby, taking photographs or simply just staying close and this helps families in dealing with their loss.