Passengers flying through Kempegowda International Airport Bengaluru (BLR Airport) will now have a new way of experiencing the airport with the launch of 'BLR Pulse' – a personalised digital travel buddy to cater to their needs.
Bangalore International Airport Limited (BIAL) — the operator of BLR Airport, in collaboration with GrayMatter Software Services, has created 'BLR Pulse', an omnichannel platform. This app alleviates common pre-travel apprehensions like long security queues, wait times, etc. It allows passengers to navigate within the terminal buildings and take control of their journey at departures and arrivals by providing essential information about the Airport in real-time. The interactive chatbot feature in the app enables a self-sufficient mode of finding answers to various questions, which will be further curated over time.
BLR Pulse offers real-time updates on various passenger processing touchpoints, including entry gates, check-in counters and security check areas, while delivering flight status updates directly to passengers’ mobile or email inboxes. In addition, the ‘WayFinder’ feature allows passengers to find their way through the Airport easily. Passengers can book a transit hotel for their short-term stay or complete their last-minute flight check-ins.
Speaking about the new offering, Hari Marar, MD & CEO of Bangalore International Airport Ltd (BIAL), said, “Travelling through BLR Airport gets more seamless with the BLR Pulse app.
The objective is to help passengers plan their travel on the go even before they reach the Airport. We value our passengers’ time and needs, and hence this app comes as a one-tap solution. Through BLR Pulse, we are connecting the physical and digital worlds to create a 'Phygital' environment that will provide passengers and visitors with a unique interactive experience. Passenger experience is at the core of our business, and every product that we launch is to enhance their comfort and support their needs through every aspect of their journey through the Airport."
"As a young company providing innovative products for airports, we are honored to partner with BIAL to create BLR Pulse," said Vikas Gupta, CEO of GrayMatter Software Services. "With the growing trend of airports becoming digital marketplaces, offering a digital travel companion to showcase the vast array of services available and hyper-personalize user experience will undoubtedly benefit both Airports and their passengers."
BLR Pulse will be a single-source solution for passengers, enabling them to:
- Keep track of flight timings and deliver flight status notifications
- Get real-time info on airport queues at various touchpoints
- Reserve a table at restaurants, order food, pick it up at the store or have it delivered to the gate
- Identify and claim lost items
- High-speed WiFi that reconnects passengers automatically the next time they arrive
- Chatbot that helps clarify queries through the journey.
- Last-minute check-ins to save time.
- Review ground transportation services options or details on parking
- Benefit from relevant offers from retail stores and F&B outlets
Throughout this year, BLR Pulse plans to introduce several exciting features to make the airport experience more enjoyable for passengers. These features will allow them to conveniently pre-order their favourite retail or duty-free products, reserve a cab, and easily book flights, rooms at the transit hotel, lounges, parking spots, etc. The app's omnichannel operations management system will use real-time information about their location, time, and purpose to provide personalized recommendations that engage and influence passengers.
BLR Pulse utilises indoor positioning, passenger flow data, travel document management, IoT, and data insights to integrate systems and services seamlessly. The app is built around a single-cart capability that enables a single payment for all purchases across varied categories, powered by a unified payment gateway.
Passengers can download the app from Apple or Google Play store.