The Ministry of Tourism’s marketing strategy aims to promote Oman internationally as a quality destination for responsible tourists and, in doing so, to spread of tourism benefits across the Sultanate of Oman. The Ministry’s portfolio of marketing activities adds to wide ranging government programs that showcase Oman as a preferred location for business, trade, tourism and living.
Beauty has an address ~ Oman
Our call to action is used to convey the message: there are moments in Oman that make you realize beauty has an address. This includes tangible and intangible visitor experiences from world class scenery to the sparkle of meeting enchanting people.