Evidentia Software targets its offerings to the family historian wishing to improve the quality of their research. The person who is just starting out in genealogy, and has the desire to 'do it right' from the start. The person who has been doing genealogy research for a while but has not found the right tools for organizing their research materials. The person who has reached a wall in their research endeavors, and desires a fresh approach to examining the information available to them. The person who has heard of the Genealogical Proof Standard but may feel intimated by the complexities of applying the standard to their own work. The genealogy professional looking for a way to organize their client research, or create more detailed reports for their clients.